What Is a Molecular Orbital

A molecular orbital is an orbital or wave function of a molecules electron. The function may be used to calculate the probability of finding an electron within a specified space or to predict the molecules chemical and physical properties. Robert Mulliken introduced the term orbital in 1932 to describe a one-electron orbital wave function. Electrons around a molecule can be associated with more than one atom and are often expressed as a combination of atomic orbitals. Atomic orbitals within a molecule can interact if they have compatible symmetries. The number of molecular orbitals is equal to the number of atomic orbitals combined to form a molecule.

New Growing Trend Identity Theft - 859 Words

Whether you have been a victim of identity theft or not, the author of the article â€Å"Identity Theft Is a Growing Danger† has educated a neutral audience about the different ways identities are stolen. Overall, the article used pathos effectively to support the identity theft claim by capturing quotes from actual identity theft victims and the author utilized scare tactics to inform the neutral audience about the various ways that identity theft can happen and to help protect their identity on and offline. Based on the article, scare tactics were used to heighten awareness about identity theft, the author wrote about educating on the growing danger of identity theft using a pathos approach, and the article was effective by listing out all†¦show more content†¦The â€Å"Scam Alert† for The AARP Bulletin columnist, writes about targeting the 50 and over crowd on various scam alerts that have been discovered. As a scam-alert expert, Kirchheimer points out ways to protect identities on and offline in several articles and columns that he has wrote. After reviewing Kirchheimer’s articles and columns and the fact that he is an award winning consumer crusader, entitles him as an expert in preventing identity theft. The article â€Å"Identity Theft Is a Growing Danger† was written to educate readers about identity theft. Of course, the author wrote using scare tactics that involved frightening situations in the article to try to persuade a neutral audience. Additionally, the author took the topic of identity theft and showed a pathos appeal by inserting real victims into the article. Here is an example of Kirchheimer’s scare tactics and pathos appeal that appeared together in the article: â€Å"Before he could regain access to his account, his identity thief used information gleaned from Rutbergs page to prove he was the stranded West Coast business executive—convincing one friend to wire $1,200. If youre looking to impersonate someone, Facebook is a good place to start, Rutberg says. My page had the names and photographs of my wife, kids, parents, friends, where I went to high school and college—all kinds of personal information.† For example, notice how Kirchheimer uses the pathos in the first sentence, â€Å"to prove he was theShow MoreRelatedIdentity Theft : Trends And Issues1224 Words   |  5 Pages Identity Theft: Trends and Issues Identity Theft: Trends and Issues Identity theft is the fastest growing fraud crime in America (Finklea, 2009). Gaining knowledge in preventing theft will better the economy and lower the crime rates in America. There are reported 9.9 million victims of identity theft and this number is increasing rapidly as the years go on. It has been reported that an estimate of fifty billion dollars has been charged to our consumersRead MoreQuestions On Identity Theft And Theft894 Words   |  4 Pagesproject is identity theft. What is identity theft? How do I find out if anyone is spying on me or has stolen my information? What should be the next steps after finding out that you’re the victim? How do I report a fraud activity from my credit report? How can I prevent identity theft? 2) How is the topic important to you and how does it affect you? What do you personally hope to gain or accomplish by writing about this topic? My topic is identity theft. I’ve been a identity theft victim beforeRead More California SB 1386 Essay1156 Words   |  5 Pagesresidents from one of its fastest growing crimes: identity theft. SB 1386 (Civil Code 1798.29) requires businesses to notify California residents if a security breach results in disclosure of personal electronic data. All businesses are subject to this law regardless of size, location, or operations. Business owners should be aware of the problems associated with identity theft, the steps required to comply with SB 1386, and the preventative measures available. Identity theft is a significant problem toRead MoreInformation Privacy1353 Words   |  6 Pagesbeing made by the officials to make sure that protection of private data and its privacy is not forgotten and also the attempts are capable to cope up with the new advances in technology. The main issue is that any rule that has been implemented to safeguard the data now can become outdated quickly due to change in technology. The analysis trend and information technology’s impact including issues related to security of information, evolution of Internet, and tension of public regarding use of informationRead MoreIdentifying The Different Ways Online Identity Theft1462 Words   |  6 Pagesways online identity theft can be achieved by a cybercriminal Identity theft is when your personal details are stolen. Identity theft occurs when someone steals your personal information with the intention to access bank accounts for example, or commit many other crimes in your name and at your expense. Identity theft is a growing threat in the uk which is increasing at a rapid rate. It is said that it could be one of the leading threats in the coming years. Analysis of fraud trends in 2012 revealedRead MorePrivacy issues of Social Networking Sites1156 Words   |  5 Pages damaged reputation due to rumours and gossip, unwanted contact and harassment or stalking, surveillance-like structures due to backtracking functions, use of personal data by third-parties, and hacking and identity theft.† (p. 83-84) At first, identity theft is defined by the Identity Theft Resource Centre (2009) as a criminality in which a deceiver acquires crucial pieces of personal identifying information, which is then utilised for their personal benefits. It could be accomplished effortlesslyRead MoreCriminal Justice Trends Essay1475 Words   |  6 PagesIt would be a complete understatement to say there weren’t any trends that the criminal justice system was being plagued with. Between gangs, terrorism and crime in general we have a huge problem on our hands rather it be old news and a new crime trend. For the criminal justice system right now the possible retaliation from terrorist and what sort of technology advancement they might come with is going to be at the top of our list. In the past (early 2000) the criminal justice system foundRead MoreHow Far Is Too Far When It Comes Privacy?972 Words   |  4 PagesHow far is too far when it comes to privacy? In a rapidly developing digital age, the boundaries are constantly expanding as new technology emerges. Data mining is not going away, so the debate on privacy becomes increasingly relevant. The line between what is ethical and unethical quickly become blurred, and certain entities are bound to take advantage of that gray area. Corporations claim they are collecting private data for marketing research to serve more relevant advertising and increase profitsRead MoreTheories and Trends in Identity Theft2054 Words   |  8 Pagesstrives explains certain aspects of identity theft. The work has first defined identity theft as basically the act of impersonating people so as to gain access to their financial statements. On the other hand, some theories and concepts explain the origin of certain behaviours and ac ts like identity theft. These theories include social systems theory and theft identity theory. There are trends in this type crime that are worth noting and UK is a good reference to this trend. The crime also has some effectsRead MoreThe Epidemic Growth Of Information Technology2646 Words   |  11 Pagesworld into a global economy where exchange of information is very easy, and with this ease of access to information opens up new opportunities for cyber- criminal activities. According to Nir Kshetri cybercrimes is defined â€Å"as criminal activities that uses computers or computer networks as the main means of committing a crime over the internet. Examples include cyber-theft, cyber-trespass, cyber obscenity, critical infrastructure attacks and cyber-extortions†(Kshetri, 2009). In the medical sector

Loch Ness Monster free essay sample

Beast of the Lake Say you were fishing at on the Loch, and out of nowhere the water starts to move. A head and two humps start to emerge from the water Just to disappear. What would you do? What would you think? Would you have ever thought is it real or not? What do you think this mysterious creature could be? There are a lot of possibilities on what it is. For those of you who havent heard of Nessie, the mystery of the Loch Ness Monster is quite interesting. Nessie is named after the Lake, Loch Ness. But also the Loch means Lake in an old Gaelic language of Scotland. Its 23 miles long and about a ile wide. The first sighting of Nessie took place in 585 A. D. The most recent sighting was on June 6th, 2009. Nessie is about 16 feet long and has a head and a tail. There are a lot of theories about, if Nessie is real or not. So let me ask you do you think its real, fake, or is it Just an elaborate hoax? Most people do think that Nessie is real. A lot of people that go to the Loch have seen Nessie. It seems like the summers when its hot out Nessie is seen the most. It might Just be because of the warmness of the sun on its body that makes it want to come to the surface of the water. On June 7, 1974 monster hunter, Frank Serle approached a barbed wire fence near the beach front. He and a lady heard a splash. When they looked they both saw these things that were about two feet long, dark gray, fat bodies, long necks, small head with protruding eyes, and snake like tails. They both had two stumps looking like appendages on their bodies. Now if Nessie is real, is it possible that she or he had babies? If there are babies, doesnt there have to be a mom to raise them? To have babies a male and female have to of had intercourse, like all the other mammals have to. So is it really possible that there is more than Just one Loch Ness Monster living in the Lake? If there is, then its also possible that when people are seeing the Loch Ness Monster that its not the same one every time. If its not the same one every time, maybe when one goes down then another might come up. Then if so then it is actually possible that there is more than Just one. The Lake is big enough to have more than one. Now let me ask you a question from the possibilities that I have given you. Do you think that a Loch Ness Monster Family exist in the Loch? Here is another sighting or story of Nessie: On July 1930, three young men were fishing in a boat out on the lake. They were on the southern part of the lake. They then saw the water start to become disturbed from about 600 yards away. Then they saw a large creature start to come up from the water. The creature started to swim towards them but when it got within 300 yards of the boat it turned away. Now, to this story, I wonder is wouldnt Nessie be afraid to come that close. A lot of the stories you hear, people say as soon as Nessie sees them she immediately swims way or goes back beneath the water. Doesnt it seem a little bit like a lie? If Nessie is so afraid to come near people, then why did Nessie get close to these people? On a daily basis if people see it, Nessie is Just going to swim away. I dont see why Nessie would risk coming so close to this boat. Im on the side where I dont think the Loch Ness Monster is real at all. There are several ways and reasons that Nessie is Just a fake. It could be a hoax, prank, folklore, or Just a tall-tale. Could it Just a tree branch? Lets talk about the hoax and prank first. One prank most commonly found on the nternet is called The Surgeons Photograph. As it turns out this boy had a toy submarine, put a fake head on it, and someone took a picture. This was one of the best Nessie hoaxes until he confessed. I even have my own hoax or prank. Would it be possible to take some kind of wood and cut out a head and two humps, like the way Nessie looks? Then you could paint them black. Take a piece of pipe the width of your cut outs. Then on those pieces of pipe, put caps on both ends, but make sure there is no water in the pipe Just air. Take your cut outs of Nessie and attach them to the pipe. Take some rope and connect all three pieces together. Then go out and put it in the water. But you have to be beneath the surface so you don let people realize its fake. Let it sit for a couple minutes and bring the pieces under the water one by one. It might not work and it might. Then again this wouldnt work unless you made the pieces three-dimensional. If someone is standing somewhere where they can Just see that its fake. Then your not prank in anybody. So you would have to make your pieces three dimensional that way no matter where youre standing its going to look real. Nessie has been seen very early in time. Could it Just be folklore or a tall-tale? We all have met those people that when they tell a story they like to exaggerate the truth. Is this how the Loch Ness Monster came to be? When Nessie was first seen maybe it was Just a really big fish, but got away from the fishermen. Then he went back into town and said something like, l Just saw this monster down in the lake. It was 5 foot long and had these protruding eyes that Just looked at me. Now doesnt that sound a little too far fetched, if this is how Nessie started in the beginning. No telling how many people and how many times people have changed and over exaggerated the story. So this I could see happening but Nessie being real, I cant. It seems like the one that can be seen spiraling out of control. Is it possible that it could be a tree branch? Tree branches can be shaped with two humps and an end that comes up like a head. If it was a tree branch wouldnt it be too heavy to float? If it was too heavy it would Just sink, but it could float if it was on a high spot in the lake. Say youre looking at this thing in the water you dont know hat it is. You go to turn around and talk to someone, or look down to get your camera ready. Then you turn back around and look back where you saw the thing and its gone, it Just disappeared. You would be thinking Its real I Just saw it. But how do you really know that its real when you didnt see it move or anything. While you werent looking the water could have shifted and moved the tree branch to where it sinks in the water. You would never have known what happened all because you werent looking and doing something else. There probably were people that saw t and watched it until they saw the water move it and sink it. They would know that it was not real. In talking about all these stories and theories if the Loch Ness Monster is real or not, I still believe that the monster is Just a fake. There are Just too many contradictions. It you are undecided, my best suggestion would be to go over to Scotland yourselt and find out if its real or not. But you better be prepared for what some people will say to you. You will here statements like, you are lying, thats not real, its a fake, or you are Just saying that to get attention

Customer Relationship Marketing Essay Research Paper Literature free essay sample

Customer Relationship Marketing Essay, Research Paper Literature Review The Evolving Gross saless and Marketing Landscape Selling and concern development professionals are facing a quickly different and altering concern landscape. The traditional concern theoretical account that was one time the criterion is now being transformed due to engineering drivers that make advanced selling and gross revenues capablenesss possible. The concern theoretical account of yesterday supported mass selling, mass production, and standardized cookie-cutter merchandises and services. Enterprises will hold autumn behind the competition if they continue to trust and run on this deficient theoretical account. Today, companies are re-engineering their operations and puting in enhanced IT infrastructures, which enable them to supply customized, individualized, information-rich merchandises and services. The new aim for sellers and concern developers involves understanding the demands of their clients and the markets that they serve. This new focal point on supplying client value is redefining concern procedures. Professionals, who understand and anticipate this displacement, are positioning themselves in front of the competition. The Impact of Technology Enabled Business Processes There is no denying the consequence that engineering has had on the manner we conduct concern. In recent old ages, engineering has begun to play a significantly larger function in all facets of concern, including gross revenues and selling. Business processes must be re-engineered to integrate a pro-active scheme for utilizing information and IT to construct a competitory advantage over other organisations. In many cases, the functionality provided by gross revenues and selling engineering merely automates current procedures. Therefore, it is imperative that procedures are clearly defined and good proven. Automatizing a ill understood or followed procedure normally consequences in failure. Technology must be used as an enabler to back up an already sound gross revenues and selling scheme. Beyond automatizing gross revenues and selling capablenesss, engineering is now designed to supply professionals with a wealth of information about their company? s clients and the markets that they serve. Companies are now able to roll up informations about their clients that when analyzed and utilised decently, can ensue in a competitory advantage. Online shopping is a premier illustration. If a client makes a purchase, so the dealing is completed and gross is generated. However, if a gross revenues dealing is non made, the company still collects the shopper? s behavioural informations and shops it in a selling database. The company so has the chance to section and analyze this information in order to larn more about that peculiar client shopping wonts. An analysis can so be performed to find why this individual did non do a purchase every bit good as what can be done otherwise to carry this individual to purchase their merchandise. The company can now place the four Ps of selling: merchandise, monetary value, publicity, and topographic point to better function this client. This procedure the company has taken unlitmately succeeds in developing a relationship with the client. The company now knows more about what the clients penchants are and how to offer them. Consequently, the client has a vested involvement in the relationship every bit good, and is more likely to carry on concern with that company in the hereafter. The Shift to Relationship Selling Though many of today # 8217 ; s selling patterns have evolved due to increasing engineering, the selling environment still centers around the four Ps of marketing described above. However, in order to stay competitory, companies must make a alone set of those four Ps which appeal to each single client and sets them apart from their rivals. Target selling is no longer an efficient usage of selling attempts because a great trade of resources can be lost to uninterested persons while in the procedure of seeking to capture possible clients. Because of the possible loss of resources, there is now a motion off from aiming markets to specific single clients. What is now required is customer-oriented relationship selling. Many surveies have shown that it can be anyplace from four to ten times every bit much to get a new profitable client as it does to keep repetition purchasers. These statistics are one of the drive forces behind the move to relationship selling, which focuses its accent on client keeping instead than attractive force. This type of scheme calls for a different type of selling technique that is client and information driven as opposed to merchandise driven. With this in head, sellers and concern developers are now seeking new ways to obtain, manage, and analyze information on their clients. As we are progressively finding, one of the most effectual ways of capturing and utilizing client informations for selling and gross revenues attempts is by puting in engineerings such as a client relationship direction system ( CRMs ) . The Benefits of a Customer Relationship Management System Harmonizing to the Gartner Group, the term CRM describes methodological analysiss, package, and normally Internet capablenesss that help an endeavor manage client relationships in an organized manner. From a technological point of view, CRM can be categorized as the largest digest of IT concepts to day of the month. It involves traveling the ownership of clients off from single sections to the endeavor degree. In add-on, its focal point is besides on best functioning the demands of each client on a personal degree instead than functioning the demands of mark markets as a whole. The primary functionalities of CRMs are still debated by experts, and frequently times it varies depending on the intent the system is intended service in that case. However, the high-ranking pails of CRM capablenesss can be categorized harmonizing to client service, selling, and gross revenues. Although client service is an of import facet of client relationship direction, it is chiefly employed by companies who sell merchandises every bit good as have call centres and web sites to market and/or sell their ware. For illustration, most consulting houses are in the concern of selling and selling professonal services. which consequences in their advisers and client directors holding closer relationships with clients. Therefore, call centres are non a major facet of their operations and presenting minutess based client service over the web is non necessary. The range of this paper is to research CRMs and how they improve the gross revenues and selling attempts within professional service s houses. With that in head, this paper will non supply an in-depth analysis of the client service capablenesss offered by CRMs. Marketing Capabilities of CRMs One of the cardinal grounds that companies invest in CRMs is because they can supply an analysis of client informations that can ensue in an betterment in procedure or merchandise. CRMs can accomplish an betterment in selling procedures because they help endeavors place and aim their best clients. An of import inquiry to see is, ? If 20 per centum of clients bring in 80 per centum of gross, why non function merely that 20 per centum? ? ( Collins-White, pg. 1 ) . CRMs can execute client cleavage, which helps sellers focus their attempts on where they will do the greatest impact. Before technology-enabled selling, persons were normally segmented into groups with others who shared similar demographics or societal features. Today, CRMs are able to section single clients, execute statistical mold, and supply profitableness computations in order to observe the comparative value of that client to the concern. For companies such as professional services houses, one client can intend significant gross chances. Detecting these chances is one of the ends of effectual selling sections. CRM # 8217 ; s can help in this procedure by supplying lead direction and chance trailing. Lead direction engineering analyzes company or proprietary informations to find where an endeavor? s greatest chances lie. In add-on, confer withing houses can use the engineering of CRMs to track petitions for proposals. The engineering behind CRMs has the capablity of maintaining path of which RFPs were followed. In add-on, an analysis can be conducted on those industries or markets from which the company is having RFPs in order to find those countries that are most profitable and hence focal point on in the hereafter. Not merely can CRMs help in placing chances, they can besides track selling attempts against wins in order to find how efficaciously a company? s runs are. Many companies blindly market to current and possible clients without truly cognizing if their attempts are working. An incorporate CRM has the functionality to cipher the per centum of those who responded to a selling run compared to those who were targeted in the run. This is an priceless tool in placing the most appropriate methods and tactics for making current and possible clients. A technique that has long been employed by sellers to acquire a better sense of their client? s demands and penchants is through studies and questionnaires. Many CRMs come equipped with tools that can automatize and better upon this procedure. Survey tools can be used to administer, compile, manage, and most significantly analyze study findings. Technologies every bit common as MS Access and electronic mail are capable of administering, roll uping, and pull offing these findings. But it takes the more advanced functionality found in engineerings such as CRMs in order to carry on an in-depth analysis of the study consequences. This type of analysis is what makes the study consequences meaningful to sellers and concern developers. Gross saless Capabilities of CRMs Gross saless and selling attempts frequently go manus in manus in guaranting gross and growing within an endeavor. Hence, much of the information and procedure betterments, which benefit selling, can besides be used to better gross revenues attempts every bit good. Because these two maps are so closely related, its lone logical that the engineering that enables them is integrated. CRMs provide information, resources, and tools that allow marketing squads to win clients and enable gross revenues squads to bring forth extra concern. These two sections need to organize a partnership in order to guarantee their attempts are being focused on utilizing CRM tools to optimise gross revenues and selling attempts. The anchor of CRM gross revenues mechanization is a centralised client database that lets client information collected throughout the endeavor available to the company? s gross revenues force. This provides the gross revenues squad with more information to utilize for prospecting and client contact. CRMs allow gross revenues people in the field better pull off their contacts by making client profiles every bit good as records of their historical interactions with the company. Effective and accurate contact direction is a critical tool to any client director. Client directors need to track who their contacts are in a peculiar company, what their occupation function is, where they are located, etc. This information ensures that they are pass oning with the right people in the company and maintaining cardinal people informed of developments. For illustration, a client director may desire to direct a missive out to all of their contacts within a peculiar industry. A CRM with proper contact direction characteristics will let a client director to place those contacts and make distribution lists or mail merges so the communicating is sent to the intended receivers. Client profiles are another indispensable characteristic of a CRM. Client directors need the most relevant, accurate and complete informations on their clients as possible. A CRM can assist do this possible. A genuinely incorporate CRM is an ideal system for roll uping and pull offing client informations. This means that all interactions with the client are stored in a centralised database for easy retrieval. To a client director, this information is priceless. A CRM can make a client profile based on informations received from web enrollments, studies, every bit good as historical interactions. Information from client minutess can be used to find client penchants, demands, every bit good as activities or events the client has attended. This information can be used when doing determinations on how to outdo optimize gross revenues with that client in the hereafter. The Architectural Components of a CRM To understand the construction of a CRM solution 1 must see the concern theoretical account it is designed to back up. As mentioned antecedently, selling and gross revenues sections are progressively trusting on relationship selling as a means to more efficaciously get and retain clients. In short, in order to state competitory, companies must run based on a customer-centric concern theoretical account. The Gartner Group predicts there is an 80 % chance that by 2001, 70 per centum of selling applications will be wholly redesigned to concentrate on clients alternatively of merchandises and redeployed to take advantage of emerging engineerings. CRMs are at the head of emerging gross revenues and selling engineerings, but there are many tools that contribute to this engineerings vast functionality.